The problem with marketing to social media 'influencers'

by Nate Riggs — CEO / Owner, NR Media Group

Everyone wants to be a social media influencer these days, right? Can you imagine how excited I was when received this email message from Klout and the brand…

How hiking is like running a business

by Ed Zimmerman — President, pizza.com

We are conditioned to keep going forward, but a careful retreat or horizontal strategy sometimes is the best way to make faster uphill progress.

What every restaurant should know about going gluten-free [Infographic]

by Alicia Kelso — Editor, QSRWeb.com

Gluten-free has proven to be no passing trend; operators can either watch it continue to grow or join in and truly offer something for everyone.

Can innovation ever hurt your business?

by Darrel Suderman — President, Food Technical Consulting

"Single dose" technology innovation has huge opportunities for application to the restaurant industry — and it will save costs.

Universal Plug n Play: New report on an old problem

by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies

Universal Plug and Play should not be enabled if you are concerned about security.

Executing a charitable program at your restaurant doesn’t have to be hard

by Alicia Kelso — Editor, QSRWeb.com

Philanthropy takes time and patience, but the benefits are tangible for a brand.

What's in a number? Could be everything

by Betsy Craig — pres, menutrinfo.com

Making sure nutritional guideline numbers are spot on is both an honor and a core competency.

Menu development in a multiunit restaurant catering operation

by Erle Dardick — CEO, Monkeymedia

The assumption that menus are the same between dine-in, takeout and catering can be deadly to our brand and catering customer experience.

Retail’s perpetual food cost advantage over QSR

by Darrel Suderman — President, Food Technical Consulting

Build awareness throughout the company employees (top to bottom) that food-cost control is the top priority, second only to customer satisfaction.

Managing customers' mobile preferences correctly doesn’t need compromises

by Jitendra Gupta — Mobile CRM Director, Punchh

There is no magical solution to meeting every single demand of mobile-savvy customers.

Are Millennials to blame for potential chicken wing shortage?

by Jeff Fromm — Executive Vice President, Barkley

This demographic likes to create their own dining experience and share it alongside friends or family.

Domino’s Australia backlash proves social media puts customers in control

by Alicia Kelso — Editor, QSRWeb.com

Old marketing strategies in new media don’t work, so it's best to "launch modestly."

NYC soda ban update

by Ed Zimmerman — President, pizza.com

The ability to target one specific category, especially when comparable products like sugary coffee drinks have more calories, gives lawmakers too much power.

NYC soda ban sparks mass confusion

by Cherryh Cansler — Editor, FastCasual.com

The ban doesn't cover drinks made with "50 percent milk," which is how Starbucks is planning to keep selling Frappuccinos in its 20-ounce Venti size.

Marketing analytics on the visual Web: A Guide for restaurants

by Nate Riggs — CEO / Owner, NR Media Group

Americans are embracing a trend of following their favorite restaurant brands on social media sites in a BIG way.

Take a bold step forward in 2013 by kick starting new product innovation

by Darrel Suderman — President, Food Technical Consulting

Internal dissent is to be expected because food innovation is change, and many people resist change.

Say it ain’t so! – The bogus robbery

 The restaurant manager’s home phone rang. She recognized the cell phone number of her shift manager on the display. Before she could say “Hello” she heard a…

George Washington couldn’t lie. Honesty is still the best communication policy with customers.

by Jitendra Gupta — Mobile CRM Director, Punchh

Legend has it that when George Washington’s father asked him whether he’d chopped down his cherry tree, young Washington said, “I cannot tell a lie, I did it…

The minimum wage debate

by Ed Zimmerman — President, pizza.com

When government policies lead to reduced employment and motivation, everyone loses.

Social media and your POS: The search for Bigfoot

by Nate Riggs — CEO / Owner, NR Media Group

One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important…