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From venison to pork belly to liger shakes: Is Arby's the trendiest QSR?

June 9, 2017

As further proof that any restaurateur today needs also to be a bit of a pop culture freak, Arby's joined the so-called "unicorn food" trend this week with its take on multi-colored mythical creatures — the liger shake. 

What, you ask, is a liger? Well a news release from the increasingly trendy brand — also of venison and pork belly fame — said it is a "hybrid breed between a male lion and a female tiger" which the brand swears is "a very real and breathtaking beast" with rumored magical skills.

Arby's liger shake has no such magic but does contain a mix of the chain's ultimate chocolate and orange cream shakes with stripes of Ghirardelli chocolate sauce to render it "liger-like" in appearance. But this elusive creature is only available as an LTO through June at the brand's locations. 

As you may recall, back in April, our equally trendyfriends at Starbucks launched their own take on "unicorn food"with their color-changing, somewhat LSD trip-inspired, unicorn frappuccino which made quite a splash all over the trendy people channels.

No word on its overall sales success, but prepare to see many more multi-colored mythical beast-like foods to follow in the days ahead. Lisa Frank coloring books not included.