Pork belly LTO back at Arby's

Arby's is bringing back its smokehouse pork belly sandwich LTO after having successful sales last year. 

"When we launched it last year, we weren't sure how well it would do because no one in our industry had done a slow-smoked pork belly sandwich before," Arby's CMO Rob Lynch said in a news release. "Well, the response was remarkable, significantly exceeding our wildest expectations. … Pork belly is just another example of our unique approach to food."

The sandwich features two pork belly strips, smoked cheddar cheese, crispy onions, barbecue sauce and mayo on a toasted roll. The chain is also featuring its smoke mountain sandwich with smoked pork belly, brisket and ham.

 


Topics: Business Strategy and Profitability, Marketing / Branding / Promotion


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