Franchising

Mrs. Fields, TCBY cut franchise fees and royalties

Photo: Famous Brands

November 2, 2026

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Famous Brands International, parent company of Mrs. Fields and TCBY, is offering new franchise owners a 50% discount on initial franchise fees and royalties for the first two years.

The move was made to accelerate growth for both legacy dessert brands, according to a press release. The limited-time incentive is available through Dec. 31, 2026, and is designed to attract both first-time entrepreneurs and experienced multi-unit operators.

"Our franchise owners make a significant investment when they join a brand, and they deserve a partner that is invested in their long-term success," Brian Mooney, director of operations at Famous Brands, said in the release. "We've seen trends come and go in the dessert category, but our brands have remained part of their communities for decades. Our goal is to help franchise owners build businesses that last, and this incentive is one way we're making it easier for qualified operators to join us and grow with our brands."

The limited-time offer is designed for entrepreneurs entering the dessert category, as well as experienced operators looking for their next opportunity.