Krystal celebrates Atlanta with collaborative design

August 31, 2021

Krystal Restaurants LLC is celebrating its Atlanta ties with an immersive restaurant takeover in partnership with Butter.ATL.

Krystal unveils dining room-less prototype in Atlanta

July 6, 2021

Atlanta-based, Krystal, unveiled its latest restaurant prototype in its home base right in the shadow of its headquarters. The design is centered around the…

Former Tropical Smoothie leader named Krystal CMO

June 23, 2021

Krystal has named one of its own former marketing executives, who most recently led menu strategy for Tropical Smoothie Cafe, Alice Crowder, as its CMO…

QSR execs reveal how COVID-19 has changed leadership styles

by S.A. Whitehead — Food Editor, Net World Media Group

The last pandemic-stricken year has levied a literal cascade of slings and arrows at QSR leaders, which has seriously altered the way they are doing their…

Hangover Krystal LTO finds its moment

December 22, 2020

Krystal's -called Hangover Krystal sandwich is returning as an LTO at the chain on Dec. 28, according to a news release.

Taco Bell, A&W CEOs among those sharing 2020 lessons learned

by S.A. Whitehead — Food Editor, Net World Media Group

Granted, there's not much to love, let alone like about 2020 in the restaurant universe or elsewhere. But under the heading of pain so often bringing gain, we…

Georgia Krystal store becomes Halloween Central

October 20, 2020

The pandemic is sidelining a lot of the usual rites of Halloween, but one Smyrna, Georgia Krystal location has taken it on itself to remedy some of those…

Krystal offers 'country-fried' LTO

October 9, 2020

Atlanta-based Krystal is ushering in an all-American favorite: Country Fried Steak, a news release said.

Krystal 'Qs up' Memphis-style sliders

August 27, 2020

Atlanta-based Krystal is proudly touting its regional culinary claim to fame with its latest LTO, Memphis BBQ sliders, available Aug. 31, according to a…

Krystal puts pups out for peeps

July 8, 2020

Just in time for the first Major League Baseball games set to begin on July 23, Krystal is putting that baseball mainstay — the hot dog — on its LTO menu in…

Krystal to increase workforce by 25%

June 10, 2020

Krystal, an Atlanta-based square-burger chain, Krystal, said it is now hiring at all its locations just six months after the chain filed for bankruptcy and one…

Fresh from acquisition, Krystal hatches a hangover 'cure'

May 27, 2020

Fresh from its acquisition last week by Fortress Investment Group LLC and Golden Child Holdings, Krystal is back up and fighting with a new menu item that…

New York investment group pays $49M for Krystal chain

May 15, 2020

Dunwoody, Georgia-based Krystal Burger – which has remained open after filing for bankruptcy – has been sold to New York-based Fortress Investment Group for…

Krystal files for bankruptcy blaming 'shifting consumer tastes,' increased costs

by S.A. Whitehead — Food Editor, Net World Media Group

The nation's second-oldest QSR, Krystal, is now under bankruptcy protection as it struggles to pay as much as $100 million in debt and find a new path forward.

Krystal refranchising up to 150 Southeastern units

October 31, 2019

The Krystal Company will refranchise 100-150 company-owned restaurants in five southeastern U.S. states, through investment banking firm, The Cypress Group, to…

Krystal puts some fire under 'Chik's' feet

September 24, 2019

On Monday, the Krystal Company is rolling out Nashville Hot Chik as both a stand-alone menu item and as part of Krystal's Pick 5 for $5.55 promotion. The LTO…

Krystal said last year's store raze-and-redesigns 'raised' the whole brand to new heights

January 22, 2019

Krystal's leadership said that brand is seeing solid results from its revitalization initiatives, including last year's start of effforts to raze and…

Presidents of Krystal, Schlotzsky's, Auntie Anne's, Huey Magoo's make up 'Franchising Think Tank'

The Franchising Think Tank is part of the Restaurant Franchising and Innovation Summit, March 11-13, in Louisville.

Krystal adds breakfast bowl as fall LTO

October 31, 2017

The 85-year-old Krystal brand is staying in step with the breakfast trend with a new LTO, the loaded hashbrown scrambler breakfast bowl, a news release said. 

Krystal proves hurricane response plans help

by S.A. Whitehead — Food Editor, Net World Media Group

Many QSR chains lack hurricane response plans, citing the unique challenge that each storm presents. Not so though for Krystal, whose thorough hurricane…