Mobivity, Inc. News & Media

Experts make predictions for restaurant operations in 2024

by Mandy Wolf Detwiler — Editor, Networld Media Group

Restaurant brands and industry experts weigh in on trends expected for the new year.

Patrons who opt-in to text marketing spend more

October 22, 2021

Text message marketing subscribers visit restaurants 44% more frequently than non-subscribers, and once a consumer joins a restaurant's text messaging program…

read now

How to fix restaurant marketing post pandemic

October 12, 2021

Driving incremental revenue has become harder than ever for restaurant brands. Traditional mass marketing techniques are missing a lot of customers, and for…

read now

Is restaurant marketing broken? Find out what is working, and the techniques needed to drive growth

Traditional marketing doesn’t work like it used to. It’s getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional…

Presented by FastCasual.com

watch now

A frank talk with Yum's recently retired CEO enthralls in 'Rebounding on Steroids' webinar

by S.A. Whitehead — Food Editor, Net World Media Group

Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant…

read now

Rebounding on steroids: Lessons learned from former Yum! CEO

While restaurateurs have had their share of setbacks over the last year or more, how brands fare going forward depends very much on how each company executes…

Presented by FastCasual.com

watch now

Former Yum! CEO teaching brands about 'bouncing back'

April 15, 2021

Greg Creed, former Yum Brands CEO, may be retired, but he knows exactly what it takes to transform struggling brands into stars. He'll share those tips during…

read now

QSRs' new Holy Grail: 1st-party data

by Dennis Becker — Ceo, Mobivity

Changes are afoot on the fast food marketing landscape in both traditional media and -- starting in 2022 -- on the digital playing field. The question is, has…

read now

Mobivity, Par Tech partner to drive digital transformation

December 15, 2020

Mobivity Holdings Corp., a provider of personalized customer engagement solutions, is partnering with Par Tech Inc., a point-of-sale software provider.

read now

Sonic sees download surge with mobile messaging pilot

April 23, 2020

Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…

read now

B.Good, Wahlburgers, Salata, Gloria Jean's leaders on the state of fast casual 'front'

by S.A. Whitehead — Food Editor, Net World Media Group

The fast casual restaurant "front" is inncreasingly a rough-and-tumble one on the restaurant industry field of play. But the four brand leaders on the Fast…

read now