Taco Bell News & Media

Taco Bell to release Vegan Nacho Fries

September 29, 2023

Nacho Fries are back at Taco Bell, and this time the brand is also releasing a vegan cheese to accompany orders, according to a press release.

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Taco Bell launches energy drinks at 3 locations

September 19, 2023

Taco Bell has launched the Baja Blast Charged Berry and Mtn Dew Energy Baja Blast in cans available at three restaurants, according to a press release.

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Taco Bell celebrates trademark win with DoorDash freebie

September 6, 2023

In celebration of liberating the Taco Tuesday trademark so restaurants can freely use "Taco Tuesday," Taco Bell will pay for tacos on Sept. 12 for fans and…

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Taco Bell franchisee opening 7th Taco Bell Cantina

August 22, 2023

Diversified Restaurant Group, one of the largest Taco Bell franchisees and which operates 325 locations, is opening is seventh Taco Bell Cantina, a fast casual…

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Taco Bell's Coin Drop game raises $182K

August 17, 2023

Taco Bell revived its iconic Coin Drop game last month, this time making it digital and a part of the QSR's loyalty program. The brand raised $$182,000 for the…

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Taco Bell tests Chile Crisp Sauce chicken items at 1 location

August 16, 2023

Taco Bell is testing a couple of chicken items at a Newport Beach, California restaurant. The Chile Crisp Chicken Tacos and Chile Crisp Chicken Strips are…

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Taco Bell lays out growth plan

August 10, 2023

Taco Bell has laid out a growth plan for the second half of the year. The QSR brand says it's on track to operate 10,000 U.S.-based restaurants in the coming…

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Taco Bell opens $5M taco tab with DoorDash

August 9, 2023

Taco Bell will offer Taco Tuesday fans a free taco no matter what restaurant they choose, according to a press release.

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Taco Bell to host first-ever Ultimate Halftime Show

July 20, 2023

Taco Bell is hosting its newly created Unofficial Halftime Show, an online series of concerts featuring recording artists MUNA, Clair Rosinkranz and Scowl.

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Taco Bell wins bid to use 'Taco Tuesday' phrase in marketing

July 19, 2023

Taco Bell has won its bid against Taco John's to use the phrase "Taco Tuesday." Previously, Taco John's held the trademark for the phrase, according to a New…

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Taco Bell rewards members to vote on new sauce pack sayings

July 18, 2023

Taco Bell Rewards Members have the opportunity to leave their mark on the brand's signature hot sauce packets. A poll will be held through July 23 on the Taco…

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Taco Bell's iconic Coin Drop game back with digital twist

July 12, 2023

Taco Bell is relaunching its Coin Drop game but with some modernization — the fundraising game will be available via the brand's mobile app, according to a…

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Reno Taco Bell reopens with modern design, latest tech

July 7, 2023

Taco Bell franchisee Diversified Restaurant Group, which has 300 units, is reopening a Taco Bell in Reno, Nevada, after a remodel to upgrade its design. A…

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Yum Brands names Sean Tresvant CEO of Taco Bell

June 30, 2023

Yum Brands Inc. has promoted Sean Tresvant to Taco Bell Division CEO effective Jan. 1, 2024. Tresvant currently serves as global chief brand and strategy…

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Taco Bell, Paris Hilton bring the heat for Volcano Menu

June 28, 2023

Taco Bell is bringing back the 2000s fan favorite Volcano Menu with the help of the queen of heat, Paris Hilton, according to a press release.

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Taco Tuesday trademark battle may go on for years

June 27, 2023

The battle over whether "Taco Tuesday" is a legitimate trademark — raging now between Taco Bell and Taco John's — could take years to settle.

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Taco Bell partners with artist 'It's a Living' for team member gear

June 16, 2023

Taco Bell has collaborated with Brooklyn-based artist Ricard Gonzalez, better known as "It's a Living" to create exclusive team member gear paying homage to…

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Taco Bell partners with Crocs for 1st retail shoes

June 14, 2023

Taco Bell has teamed up with footwear brand Crocs on the first-ever Mellow Slide limited edition collaboration. Mellow Slides are available for Taco Bell…

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Franchise company acquires 40 Taco Bell locations in Atlanta

June 8, 2023

QSR operator Southpaw has acquired a portfolio of nearly 40 Taco Bell locations in the Atlanta market. Terms of the transaction were not disclosed, according…

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Taco Bell testing Vegan Crunchwrap in 3 cities

June 7, 2023

Taco Bell's iconic Crunchwrap has a new vegan version, but there's a catch: it's only available in certain locations in Los Angeles, New York City and Orlando…

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