Taco Bell News & Media

Whataburger brings on Jessica Reicher as EVP, COO

August 21, 2025

Whataburger has named Jessica Reicher as EVP and COO. Reicher has more than 30 years of restaurant leadership experience, according to a press release.

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Yum Brands misses earnings mark, Pizza Hut, KFC struggling in U.S.

August 5, 2025

Yum Brands has missed the mark on its Q2 earnings for the period ended June 30.

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Taco Bell tests Luxe Value Menu with $3 or less items

July 17, 2025

Taco Bell is testing its Luxe Value Menu, which has items priced at $3 or less, in its Indianapolis market. The menu is available for a limited time only…

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Taco Bell rolls out Refrescas, drink menu nationwide

June 26, 2025

Taco Bell is doubling down on the beverage category with the launch of six drinks to its Refrescas menu, according to a press release.

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Taco Bell partners with Mike's Hot Honey to create spicy sauce

May 22, 2025

Taco Bell has released Mike's Hot Honey Diablo Sauce in partnership with Mike's Hot Honey. It's the first time Mike's Hot Honey has collaborated to create a…

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Taco Bell bringing back chicken nuggets for longest timeframe yet

April 17, 2025

Taco Bell's Crispy Chicken Nuggets will return to menus April 24 after selling out nationwide in less than a week in Dec. 2024 as the brand has bigger plans…

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Yum Brands partners with Nvidia for AI technology

March 25, 2025

Yum Brands has partnered with Nvidia to accelerate the development of AI technologies for its restaurants around the globe. Yum Brands, which in total has more…

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Taco Bell unveils business strategy for future

March 5, 2025

Taco Bell has released its plan for 2025, according to a press release.

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Yum Brands to move KFC U.S. headquarters to Texas

February 19, 2025

Yum Brands is planning to move its KFC U.S. corporate office from its home in Louisville, Kentucky, to the KFC and Pizza Hut Global headquarters in Plano…

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Las Vegas Taco Bell Cantina offers wedding package

February 4, 2025

The Taco Bell Cantina in Las Vegas, owned by Diversified Restaurant Group, is offering a wedding package at its wedding chapel, according to a press release.

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Yum Brands promotes Scott Mezvinsky to KFC CEO

January 14, 2025

Yum Brands has promoted Scott Mezvinsky to KFC Division CEO. Mezvinsky currently serves as president of Taco Bell North America and International, according to…

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Taco Bell introduces Crispy Chicken Nuggets, lineup of sauces

December 18, 2024

Taco Bell has introduced Crispy Chicken Nuggets to its menu and has paired the nugs with Hidden Valley Ranch Fire Ranch Sauce starting Dec. 19, according to a…

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Taco Bell adds drive-thru cams in limited locations for Super Bowl ad promo

December 10, 2024

Taco Bell Rewards member can visit a participating Taco Bell location to have a photo booth experience that gives fans a taste of Big Game fame in the brand's…

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Taco Bell opens in Greenville, Wisconsin

October 11, 2024

Taco Bell franchisee Pacific Bells, which operates 300 Taco Bell locations in the United States, has opened a restaurant in Greenville, Wisconsin, according to…

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Taco Bell Cantina launches wedding contest

September 27, 2024

Engagaed couples have a chance to win a free wedding hosted at the Las Vegas Taco Bell Cantina, thanks to a partnership with Diversified Restaurant Group, one…

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National Taco Day moves thanks to Taco Bell's efforts

September 18, 2024

National Taco Day is moving thanks to efforts by Taco Bell. The day, recognized by the National Day Calendar, has been moved from Friday, Oct. 4 to the first…

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Taco Bell, PepsiCo partner on Baja Blast Gelato

September 4, 2024

Taco Bell's exclusive Mountain Dew flavor, Baja Blast, is celebrating its 20th anniversary. To celebrate, the brand's exclusive Baja Blast Gelato made its…

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Taco Bell UK extends hours for music fans

August 15, 2024

Taco Bell UK is introducing "Encore Hours," a new initiative to keep its doors open later at select locations in the UK, catering to music fans who often face…

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