Marketing

Taco Bell taps Kevin Hart, Paris Hilton and Doja Cat for National Taco Month

Photo: Taco Bell

October 15, 2026

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Following its global National Taco Day celebration with Duolingo,Taco Bell is extending its National Taco Day celebration throughout October with limited-time meal deals featuring the go-to orders of Kevin Hart, Paris Hilton and Doja Cat, the company announced in a press release. Each celebrity-inspired lineup will be available nationwide for $4 during its featured week, with Taco Bell Rewards members able to claim select offers for $1 on Taco Tuesdays through the brand's app.

"Global Taco Day may be over, but Taco Bell is extending the party since tacos deserve to be celebrated beyond just one day," the company said in its announcement.

The promotion kicked off Oct. 13 with Kevin Hart's usual, a combination of a Beef Burrito Supreme, Crunchy Taco and medium fountain drink. The $4 meal is available nationwide through Oct. 19.

Paris Hilton's usual follows Oct. 20-26, featuring a Diablo Ranch Crispy Chicken Crunchwrap Slider with Hidden Valley Ranch, a Crunchy Taco and a medium fountain drink. The meal reflects Hilton's longstanding connection to the brand, including her love of Taco Bell's Volcano Menu.

Doja Cat's usual closes out the promotion Oct. 27 through Nov. 2, featuring her longtime favorite, the Mexican Pizza, alongside a Spicy Potato Soft Taco. Doja Cat has previously advocated for the return of the original Mexican Pizza and collaborated with Taco Bell on new iterations of the menu item.

Each celebrity-inspired meal will be available for $4 nationwide during its designated week. Additionally, 10,000 Taco Bell Rewards members can access the featured $1 offers through the Tuesday Drops section of the Taco Bell app each Tuesday in October, beginning at 2 p.m. PT, while supplies last.