Food & Beverage

Taco Bell teams up with Tajín, Peso Pluma for new LTO lineup

Photo: Taco Bell

August 12, 2026

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Taco Bell is bringing Tajín's iconic chile lime flavor to its fan favorites, creating a limited-time lineup that kicks off August 13, according to a news release.

The Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze will debut at Taco Bells nationwide. The full lineup includes:

Tajín Taco:A crunchy taco shell seasoned with Tajín and loaded with seasoned beef, spicy ranch sauce, crisp lettuce, shredded cheese and mango salsa. Each Tajín Taco comes with a Tajín Clásico Seasoning packet.
Tajín Cheesy Gordita Crunch: A layer of flatbread with a blend of mozzarella, pepper jack and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, spicy ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa. Served with a Tajín Clásico Seasoning packet.
Tajín Pineapple Strawberry Freeze: A blend of pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy and bold. The Tajín Pineapple Strawberry Freeze is available in 16-ounce and 20-ounce sizes.

"Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections," Luis Restrepo, chief marketing officer, North America at Taco Bell, said in the press release. "This collaboration is an opportunity to bring our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love."

Taco Bell partnered with Mexican singer/songwriter and producer Peso Pluma on the launch after he joined Taco Bell's fan community at Live Más LIVE earlier this year. To celebrate the new menu lineup, 400 limited-edition bag charm sets will be available exclusively through Tuesday Drops in the Taco Bell app. Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2 p.m. EST for a chance to score the one-of-a-kind accessory kit, available while supplies last.

The limited-edition bag charm set is made to be carried, clipped and shown off and includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma's logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life.