How to Evaluate SMS Marketing Solutions for your B2C Enterprise

How to Evaluate SMS Marketing Solutions for your B2C Enterprise

This ebook is brought to you by CodeBroker, creators of the industry-leading CodeBroker text message marketing platform with SmartJoin.TM CodeBroker is used by top retailers and brands to leverage SMS to rapidly build marketing lists at scale for text, email and loyalty programs.

Type: White Paper

Sponsor: CodeBroker


2018 Loyalty Program Consumer Survey

2018 Loyalty Program Consumer Survey

How today’s consumers want to engage with loyalty programs

Type: White Paper

Sponsor: CodeBroker


Loyalty Research Report Restaurant

Loyalty Research Report Restaurant

CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, credit card, retail and others. Those cross-industry research results can be accessed here.

Type: White Paper

Sponsor: CodeBroker


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FEATURES


Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.

Research proves connecting digitally = thinking generationally

Research proves connecting digitally = thinking generationally

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and talk to them in their "language."

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

QSR marketing mix-ups that can really cause screw-ups

QSR marketing mix-ups that can really cause screw-ups

A common QSR marketer's terminology mix-up can ultimately result in some big problems ascertaining the success or lack of it of any particular promotional effort.

QSR sales-driving tricks to kick off week

QSR sales-driving tricks to kick off week

Sales sagging? Check out these "inspirational" week-starting tips and tricks to pick up business in the transition between seasons.

In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out took top honors as customers' favorite QSR and burger chain, while convenience store, Wawa, landed in the No. 1 slot for best fast food sandwiches, according to a consumer study by Market Force.

Cost balancing: Brand leaders disclose top tips

Cost balancing: Brand leaders disclose top tips

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.

Top loyalty program pain points to know before you press 'Go'

Top loyalty program pain points to know before you press 'Go'

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your program.

Pair pioneers virtual currency, blockchain tech model for restaurants

Pair pioneers virtual currency, blockchain tech model for restaurants

The new "FudiToken" gives QSR customers a convenient way to pay for orders, while giving operators a new approach to menu item promotion.

$200 billion in restaurant sales are moving: Is your brand riding along?

$200 billion in restaurant sales are moving: Is your brand riding along?

Today's consumers now expect to engage with restaurants in an on-demand fashion, so restaurants must now either meet those expectations or lose business.

4 QSR marketing tactics to take on the Gen Z challenge

4 QSR marketing tactics to take on the Gen Z challenge

When it comes to the 22 and under set, QSR marketers have their work cut out for them.

Electrify loyalty by plugging in these 3 approaches

Electrify loyalty by plugging in these 3 approaches

Brands across industries are dedicating time and resources to rewarding consumers for their purchases and continued engagement. With the prevalence of loyalty programs comes the need for innovative reward strategies that cut through the noise and build rapport with consumers.

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual Executive Summit in Nashville late last month.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


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