Using Mobile Technology to Attract New Customers

Using Mobile Technology to Attract New Customers

Many quick-serves today are using mobile technology to attract new customers and increase average order size. The return on investment for those brands willing to invest in mobile is undeniable.

Type: White Paper

Sponsor: ShopAdvisor


Inkling for LTOs Datasheet

Inkling for LTOs Datasheet

By providing a single version of LTO training on mobile, employees are empowered to deliver new menu items quickly and competently. Check out our datasheet to learn how Inkling Knowledge

Type: Fact Sheet

Sponsor: Inkling


How to Guarantee Flawless Execution for Successful LTOs

How to Guarantee Flawless Execution for Successful LTOs

With limited time offers (LTOs) gaining popularity, it is vital that restaurants ensure consistent delivery across all of their locations. Dive into this eBook and discover the three keys to a successful LTO launch.

Type: eBook

Sponsor: Inkling


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FEATURES


Study: Most QSRs aren't 'cool' — why that's a problem

Study: Most QSRs aren't 'cool' — why that's a problem

Here's the bad news for QSRs: Most brands are not cool. That's the conclusion that research consultancy, Magid, recently came to after surveying 6,800 diners around 230 brands in order to understand something data-heads call "irrational commitment."

2 ways to 'lengthen' loyalty without cutting into your bottom line

2 ways to 'lengthen' loyalty without cutting into your bottom line

Mirus' Dave Bennett highlights what you and your brand can do to maximize the benefits of your loyalty program.

QSRs in a blockchain world: A restaurant leader's essential guide

QSRs in a blockchain world: A restaurant leader's essential guide

The blockchain may sound like something that has absolutely nothing to do with the restaurant business, but nothing could be further from the truth. Innovative restaurant leaders are already using it to help manage a variety of operations. Are you?

Maximizing the QSR 'transformers': Online ordering, loyalty apps, digital signage

Maximizing the QSR 'transformers': Online ordering, loyalty apps, digital signage

NPD Group joins two restaurant brands to talk about the tech "transformers" of the restaurant business today and how to make the most of them for your brand.

8 important reasons QSR leaders need a kiosk strategy

8 important reasons QSR leaders need a kiosk strategy

A good deal of data suggests kiosks help boost QSR business, so it makes sense to develop a kiosk strategy for your quick-serve brand, if you haven't already, because of the benefits you'll learn more about in this article.

Why food allergen programs are like rocket fuel for customer loyalty

Why food allergen programs are like rocket fuel for customer loyalty

Many more brands are stepping up to the plate to tackle diners' concerns about food allergens by using everything from staff training to detailed menu item ingredient information. There's good cause for these measures since it's not only the right thing to do for customers' safety, but it's great for improving brand loyalty, too.

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.

Research proves connecting digitally = thinking generationally

Research proves connecting digitally = thinking generationally

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and talk to them in their "language."

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

QSR marketing mix-ups that can really cause screw-ups

QSR marketing mix-ups that can really cause screw-ups

A common QSR marketer's terminology mix-up can ultimately result in some big problems ascertaining the success or lack of it of any particular promotional effort.

QSR sales-driving tricks to kick off week

QSR sales-driving tricks to kick off week

Sales sagging? Check out these "inspirational" week-starting tips and tricks to pick up business in the transition between seasons.

In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out Burger named top QSR brand, convenience store wins favorite sandwich category

In-N-Out took top honors as customers' favorite QSR and burger chain, while convenience store, Wawa, landed in the No. 1 slot for best fast food sandwiches, according to a consumer study by Market Force.

Cost balancing: Brand leaders disclose top tips

Cost balancing: Brand leaders disclose top tips

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.

Top loyalty program pain points to know before you press 'Go'

Top loyalty program pain points to know before you press 'Go'

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your program.

Pair pioneers virtual currency, blockchain tech model for restaurants

Pair pioneers virtual currency, blockchain tech model for restaurants

The new "FudiToken" gives QSR customers a convenient way to pay for orders, while giving operators a new approach to menu item promotion.

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