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Contributors

Mark Tina

Delivering best-in-class employee development and learning programs for all levels of the organization, Mark has created and implemented a wide range of mentorship, coaching, and leadership development programs to build strong culture and positive employee engagement in all locations.

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George Tinsley Sr.

George Tinsley Sr. is the award-winning author of Catch as Catch Can: Building a Legacy By Finding Opportunity in Every Obstacle. Tinsley is co-founder, vice president, and managing partner of Tinsley Family Concessions, Inc. Tinsley also was the founder and president of PenGeo Inc., dba KFC, which has been sold. He is president and CEO of GW Tinsley Consulting, Inc. Tinsley played professional basketball in the American Basketball Association and was a two-time college basketball All-American at Kentucky Wesleyan College. He is also a nine-time Hall of Famer in both business and athletics.

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Antonio Tomarchio

Antonio Tomarchio is the founder and CEO of Cuebiq. An impressive entrepreneur, he has founded several companies since the age of 19. Antonio holds an M.S. in Mathematical Engineering from Polytechnic University of Milan and a double degree in Engineering Science from the Ecole Centrale de Paris.

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Erick Tu

Erick Tu, Founder & CEO of BLogic Systems, is a trusted leader in restaurant technology. His firsthand experience in restaurants revealed inefficient POS systems, inspiring him to establish BLogic in 2010. He leverages deep industry insight to deliver human-centric, reliable POS solutions that drive efficiency and profitability for businesses in food service, retail and hospitality industries.

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Carl Udler
With over 25 years of professional experience,15 of which has focused on the franchise industry, Carl Udler possesses a rare blend of technology expertise combined with Certified Franchise Executive (CFE) and Certified Foodservice Technology Professional (CFTP) industry credentials. As a senior director at Hughes, Carl provides valuable guidance to Franchisors and retailers on a broad range of technologies, processes, networking best practices, and cybersecurity solutions, enabling them to solve the types of concrete challenges that impact business, customers and ROI.

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Lisa van Kesteren
Lisa van Kesteren is the founder and CEO of SeeLevel HX, a leading mystery shopping market research agency. The company is best known for its hallmark mystery shopping programs, including for seven of the top 10 national QSR brands.

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Jarrett Wagner
Jarrett Wagner is a risk control representative at Society Insurance. He began his career at Society Insurance in 2008 in the property, auto and liability claims department. During his tenure at Society Insurance, he earned his AIC and AIS designations and has spent the past three years in risk control. Wagner has a B.A. degree in criminal justice from Illinois State University.

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Vivian Wang

Vivian Wang is the Founder & CEO of LANDED, an AI-driven hiring platform that helps restaurants and hospitality employers quickly hire top talent. A Princeton graduate in Public and International Affairs, Vivian has advised European central banks on financial strategy at BlackRock, launched Asia and EMEA markets for Matterport (NASDAQ: MTTR), and led C-suite projects at Gap, Inc. Her diverse experience fuels LANDED’s mission to support career and financial growth for blue-collar workers.

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Tim Watt

Tim Watt is a Tax Partner at Bennett Thrasher, Georgia's largest independent accounting firm. He focuses primarily on complex tax consulting, technical partnership issues, structuring and tax accounting methods for U.S. restaurant and hospitality industries, supporting and advising restaurant owners, franchise operators and franchisors at household-name QSR brands.

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Dave Wiens

Dave is the CEO and co-founder of Pulsa, the award-winning platform that offers the most sophisticated and affordable gas monitoring solution. He is a licensed mechanical engineer, a sensor expert and has spent his career building systems to solve physical world problems across multiple industries, including aerospace, steel manufacturing, energy, logistics, and retail. Dave holds an MBA from the UCLA Anderson School of Management and a BS in Mechanical Engineering from UC San Diego.

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Steven Wiideman

With over 15 years of specializing in multi-location SEO, Steve Wiideman has pioneered advanced areas of multi-listing presence within blended Map and Web search results, helping franchises scale SEO. He is Author of the textbook SEO: Strategy & Skills and teaches at UCSD and CSUF when not running his consultancy in the Los Angeles Area.

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Peter Wiley

I enjoy building brands, solving hard problems, helping teams grow, and encouraging people to use their gifts and talents. I'm self-taught across an eclectic mix of disciplines — graphic design, web development, audio engineering, video production, networking, and IT — which means I can usually build, fix, or lead whatever the moment calls for. When not working, you'll find me hanging out with grandkids, cooking, or running live sound for my church or a local country band.

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Lise Wilson
Lise Wilson is a strategy architect with 25+ years of experience in consumer packaged goods, retail design, and shopper marketing. At Miller Zell, she focuses on the shopper journey and experience with a concentration on what shoppers need at every step in the process.

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Zhong Xu

As the CEO of Deliverect, which was founded in September 2018, Zhong is connecting food delivery platforms with restaurants’ POS systems. 

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Jennifer Yugo, Ph.D.
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Samir Zabaneh

A veteran in the payments industry, Samir Zabaneh was appointed as TouchBistro’s CEO in 2021 to lead the company’s evolution from a point-of-sale solution into a comprehensive restaurant management system of record. Under his leadership, TouchBistro continues to pursue growth by focusing on strategic partnerships and product innovation based on elevated experiences for restaurant operators and diners.

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Jana Zschieschang
Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, a global enterprise providing patented, data-driven solutions and services that optimize sales, menus and financial health for over 100,000 restaurants in more than 40 countries and 20 languages.

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Dafina Zymeri

Dafina Zymeri is passionate about ongoing, self-motivated and self-paced learning. She writes for Kiwi, which is a restaurant LMS that aims to help restaurant owners train their staff in an easier and more effective way. Moreover, they offer online training courses for different Restaurant services.

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