Alicia Kelso

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Recent Contributions

Millennial workforce driving digital workforce management solutions

by Alicia Kelso — Editor, QSRWeb.com

Managing your restaurant digitally has plenty of advantages and with the rapidly changing workforce, it may even soon be necessary.

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Wetzel's Pretzels adds digital animation to tell product story

by Alicia Kelso — Editor, QSRWeb.com

The animated digital boards were unveiled in November at Wetzel's Disneyland location and have exceeded expectations.

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Executive round table: Quick-service industry leaders make their 2015 predictions

by Alicia Kelso — Editor, QSRWeb.com

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

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QSRs shift models to 'go where the consumers are'

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

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Sugar and spice and everything breakfast: 2014 on the menu

by Alicia Kelso — Editor, QSRWeb.com

Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.

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McDonald's plans to shrink menu, ingredient lists

by Alicia Kelso — Editor, QSRWeb.com

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific…

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Krispy Kreme sales, traffic jump as company begins loyalty program test

by Alicia Kelso — Editor, QSRWeb.com

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in…

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Hurdles expected to remain in place in 2015 for restaurant operators

by Alicia Kelso — Editor, QSRWeb.com

In addition to record-high commodities prices, labor inflation, technology costs and health care/menu labeling regulations, there is also intensified…

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Quiznos turns to millennials in turnaround bid

by Alicia Kelso — Editor, QSRWeb.com

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free…

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