Alicia Kelso

Alicia has been a professional journalist for 15 years. Her work with FastCasual.com, QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including NPR, Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.

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Recent Contributions

Millennial workforce driving digital workforce management solutions

by Alicia Kelso — Editor, QSRWeb.com

Managing your restaurant digitally has plenty of advantages and with the rapidly changing workforce, it may even soon be necessary.

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Wetzel's Pretzels adds digital animation to tell product story

by Alicia Kelso — Editor, QSRWeb.com

The animated digital boards were unveiled in November at Wetzel's Disneyland location and have exceeded expectations.

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Executive round table: Quick-service industry leaders make their 2015 predictions

by Alicia Kelso — Editor, QSRWeb.com

Localization, transparency and a healthy/indulgent spectrum are expected to accelerate in '15, as are mobile ordering and catering.

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QSRs shift models to 'go where the consumers are'

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.

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Sugar and spice and everything breakfast: 2014 on the menu

by Alicia Kelso — Editor, QSRWeb.com

Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.

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McDonald's plans to shrink menu, ingredient lists

by Alicia Kelso — Editor, QSRWeb.com

McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific…

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Krispy Kreme sales, traffic jump as company begins loyalty program test

by Alicia Kelso — Editor, QSRWeb.com

Customers can sign up for the program through their iPhone or Android device and earn reward 'Treats' for future purchases. A national roll out is expected in…

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Hurdles expected to remain in place in 2015 for restaurant operators

by Alicia Kelso — Editor, QSRWeb.com

In addition to record-high commodities prices, labor inflation, technology costs and health care/menu labeling regulations, there is also intensified…

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Quiznos turns to millennials in turnaround bid

by Alicia Kelso — Editor, QSRWeb.com

Quiznos will launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app. The brand is also testing gluten-free…

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