News & Media From Bradley Cooper

How diversity became Shake Shack's key ingredient

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Shake Shack set big goals for diversity. At the Fast Casual Executive Summit, Idris Stover, director of diversity, equity inclusion and engagement, discussed…

read now

AI won't replace restaurant employees, it will make CX better

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A panel at the Interactive Customer Experience Summit in Charlotte from Sept. 11 to 13 tackled AI head on and how its real benefit is to improve the customer…

read now

Should restaurants enter the Metaverse?

by cooper, Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

What is the metaverse good for? A panel at the Interactive Customer Experience Summit debated this topic.

read now

How to cut costs with delivery

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Third party delivery got big during COVID-19 but can also cost restaurants a lot. How can restaurants save money?

read now

How Dave's Hot Chicken wins with authenticity

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Dave's Hot Chicken went from a parking lot pop-up to a fast casual juggernaut. The opening keynote at the Interactive Customer Experience Summit in Charlotte…

read now

McDonald’s franchisee boosts engagement with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While COVID-19 has begun to recede in a few areas, many restaurants will still have to deal with certain restrictions. From social distancing requirements to…

read now

Considering touchless biometric tech? Read this first

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The pandemic has ushered in a new demand for touchless tech at all levels of customer and employee engagement at QSRs. But before you make the leap to any type…

read now

Blocking 'fake,' unsafe foods with blockchain

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

From fake honeybee honey to food safety issues, QSRs need an ally in their fight against potentially brand-busting threats. Enter blockchain, a supply chain's…

read now

Making menu boards pay big QSR dividends

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spend more on menu boards? QSR operators might like to do that, but doubt that it will pay off enough in this super-competitive, squeaky tight margin market.

read now

Doing the digital advertising dance: 3 brands talk about getting in step

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Top executives from Your Pie, Fazoli's and Wings Etc. recently shared their challenges and successes in keeping up with the rate of change in digital…

read now

Foretelling QSRs' future: How big a role will AI, virtual or augmented reality play?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

From virtual and augmented reality to artificial intelligence, more technology is definitely coming to basic QSR operation. But how much and how quickly? Those…

read now

QSR digital signage decision-making: 8 key queries for your vendor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A good vendor should be able to answer these questions regarding a digital signage deployment.

read now

McDonald's Colombia uses interactive signage to get customers dancin' in the streets

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently partnered with worldwide outdoor advertising company, JCDecaux Colombia, to deliver a digital signage dance party to celebrate the Big…

read now

QSR operators' digital signage life extension planner

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is almost daily becoming more affordable and functional, but the fact remains that it's still a costly part of the QSR business. The good news…

read now

Pizza Inn franchisee claims franchisor relationships are key for tech success

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With new technologies, Daven Acker, a franchisee of Pizza Inn, knows "It's always a challenge."

watch now

Maximizing the QSR 'transformers': Online ordering, loyalty apps, digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

NPD Group joins two restaurant brands to talk about the tech "transformers" of the restaurant business today and how to make the most of them for your brand.

read now

Top tips toward more delightful digital signage deployments

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. Herewith, some of the top…

read now

Cost balancing: Brand leaders disclose top tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

read now

Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

read now

What the AR burger waiting in the wings could mean for QSRs

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu…

read now