News & Media From Bradley Cooper

How to transform your food truck with battery systems

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A webinar by Joule Case examined how food trucks can transform their business by ditching generators and adopting battery systems.

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How to be successful in the food truck business

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Patrick Bolanos of Trailer King Builders shares tips on how to get started as a food truck operator and expand.

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How to scale up restaurant brands

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's one thing to have a great solo concept, it's quite another to scale up that concept into a franchise. A panel at the Restaurant Franchising and Innovation…

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Winning at the franchising game

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How do restaurants succeed at the franchising game? A panel at the Restaurant Franchising and Innovation Summit shared some key strategies.

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How to make data your restaurant superpower

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How can restaurants utilize all of their data and turn it into their superpower?

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How e-tips can increase restaurant profitability

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's no secret restaurants are struggling with profitability. Is e-tipping the secret sauce to boost revenue?

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How diversity became Shake Shack's key ingredient

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Shake Shack set big goals for diversity. At the Fast Casual Executive Summit, Idris Stover, director of diversity, equity inclusion and engagement, discussed…

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AI won't replace restaurant employees, it will make CX better

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A panel at the Interactive Customer Experience Summit in Charlotte from Sept. 11 to 13 tackled AI head on and how its real benefit is to improve the customer…

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Should restaurants enter the Metaverse?

by cooper, Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

What is the metaverse good for? A panel at the Interactive Customer Experience Summit debated this topic.

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How to cut costs with delivery

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Third party delivery got big during COVID-19 but can also cost restaurants a lot. How can restaurants save money?

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How Dave's Hot Chicken wins with authenticity

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Dave's Hot Chicken went from a parking lot pop-up to a fast casual juggernaut. The opening keynote at the Interactive Customer Experience Summit in Charlotte…

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McDonald’s franchisee boosts engagement with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While COVID-19 has begun to recede in a few areas, many restaurants will still have to deal with certain restrictions. From social distancing requirements to…

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Considering touchless biometric tech? Read this first

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The pandemic has ushered in a new demand for touchless tech at all levels of customer and employee engagement at QSRs. But before you make the leap to any type…

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Blocking 'fake,' unsafe foods with blockchain

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

From fake honeybee honey to food safety issues, QSRs need an ally in their fight against potentially brand-busting threats. Enter blockchain, a supply chain's…

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Making menu boards pay big QSR dividends

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spend more on menu boards? QSR operators might like to do that, but doubt that it will pay off enough in this super-competitive, squeaky tight margin market.

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Doing the digital advertising dance: 3 brands talk about getting in step

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Top executives from Your Pie, Fazoli's and Wings Etc. recently shared their challenges and successes in keeping up with the rate of change in digital…

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Foretelling QSRs' future: How big a role will AI, virtual or augmented reality play?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

From virtual and augmented reality to artificial intelligence, more technology is definitely coming to basic QSR operation. But how much and how quickly? Those…

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QSR digital signage decision-making: 8 key queries for your vendor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A good vendor should be able to answer these questions regarding a digital signage deployment.

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McDonald's Colombia uses interactive signage to get customers dancin' in the streets

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently partnered with worldwide outdoor advertising company, JCDecaux Colombia, to deliver a digital signage dance party to celebrate the Big…

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QSR operators' digital signage life extension planner

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is almost daily becoming more affordable and functional, but the fact remains that it's still a costly part of the QSR business. The good news…

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