News & Media From Bradley Cooper

3 game-changing digital menu board decisions for QSR leaders

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital menu boards can be marketing dynamite for a well-run QSR, but only if leadership makes wise decisions around these 3 key components of the system…

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Subway and Dairy Queen share digital signage lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The…

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McDonald's shares menu board lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…

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Restaurant kiosks serve up multiple demographics

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every…

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McDonald's brings virtual reality to light

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.

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Are McDonald's kiosks the ideal solution?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Since the launch of McDonald's kiosks, the QSR business has been enthusiastic about the possibilities of indoor kiosks. But every opportunity presents its own…

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McDonald's beats the heat with heat-sensitive McFlurry vending kiosk

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When temperatures soared to record highs in Amsterdam, residents were rewarded with free McFlurries from a vending kiosk.

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