News & Media From Bradley Cooper

Pizza Inn franchisee claims franchisor relationships are key for tech success

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With new technologies, Daven Acker, a franchisee of Pizza Inn, knows "It's always a challenge."

Maximizing the QSR 'transformers': Online ordering, loyalty apps, digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

NPD Group joins two restaurant brands to talk about the tech "transformers" of the restaurant business today and how to make the most of them for your brand.

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Top tips toward more delightful digital signage deployments

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. Herewith, some of the top…

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Cost balancing: Brand leaders disclose top tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

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Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their…

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What the AR burger waiting in the wings could mean for QSRs

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu…

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3 game-changing digital menu board decisions for QSR leaders

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital menu boards can be marketing dynamite for a well-run QSR, but only if leadership makes wise decisions around these 3 key components of the system…

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Subway and Dairy Queen share digital signage lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The…

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McDonald's shares menu board lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…

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Restaurant kiosks serve up multiple demographics

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every…

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McDonald's brings virtual reality to light

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.

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Are McDonald's kiosks the ideal solution?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Since the launch of McDonald's kiosks, the QSR business has been enthusiastic about the possibilities of indoor kiosks. But every opportunity presents its own…

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McDonald's beats the heat with heat-sensitive McFlurry vending kiosk

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When temperatures soared to record highs in Amsterdam, residents were rewarded with free McFlurries from a vending kiosk.

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