McDonald's brings virtual reality to light

 
July 25, 2016 | by Bradley Cooper

 McDonald's has been experimenting with self-ordering kiosks, interactive tables and other smart technologies. Now, one McDonald's location in Singapore is adding virtual reality to the menu, with kiosks.

At the McDonald's Marine Cove location in Singapore, the company deployed virtual reality kiosks to give users a virtual tour video of the facility. In the video, which was also posted on Youtube , customers can get a 360-degree view of all the location has to offer, from shadow walls to self-ordering kiosks. With the self-ordering kiosks, users can customize and confirm their orders. With the shadow walls, customers can move the shadows of iconic McDonald's advertising figures by using their own bodies and Microsoft Kinect, according to a report by psfk.

The video showcases the dessert bar, charging stations for mobile devices, the salad bar, food pick-up location and other features. On the virtual tour, customers also see smiling employees at every location to create a sense of warmth and friendliness.

At the end of the tour, the kiosk challenges users to "fall in love all over." Overall, this virtual reality kiosk is designed to improve the customer experience by crafting a friendly atmosphere with smart technology. You can take the virtual tour by watching the video below. 


Topics: Business Strategy and Profitability, Customer Service / Experience, Display Technology, Systems / Technology


Bradley Cooper / Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.
wwwView Bradley Cooper's profile on LinkedIn

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