Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.




The LG EzSign TV LED Commercial Widescreen

The LG EzSign TV is the world’s first TV that comes with a signage function. Run messages on the TV screen in the form of a billboard without additional hardware. Advertisements, information and broadcast content can be arranged on the same screen to attract attention and deliver specific messaging to your customer base.

Type: Brochure

Sponsor: LG Electronics USA, Inc.




Uses of Digital Signage in Transportation

Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Type: Guide

Sponsor: LG Electronics USA, Inc.


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FEATURES


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Free Webinar: Pilot Testing Restaurant Digital Signage - The Only Way to Fly

Invest an hour of time in the free webinar, Pilot Testing Restaurant Digital Signage: The Only Way to Fly. It's chock-full of checklists, proven testing rules and a discussion with one brand about the lessons its leadership learned through testing for a signage system that has been game-changing for that chain.

Series Part III: Digital signage software beyond the order counter

By Stuart Armstrong/ ComQi Group President For many working in food service today, their work  is strictly a "job," not a career. That fact is proven in the industry's employee turnover rates alone, with a typical fast-food restaurant fully replacing its entire staff of employees annually.

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President  The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus.

Webinar: How Texas DQ used digital menus to ease growing pains

If you ask around you probably won't get a lot of argument to the assertion that digital signage is pretty cool, though some restaurateurs have concerns about scaling their digital signage as they grow.

Should you switch to fully digital or combination digital and printed menu boards?

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly and seem more complicated in the beginning than static, printed menu boards, but they add many huge advantages.

McDonald's brings virtual reality to light

McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

WAND Digital Menu Board Install at Broadcom

Watch the magic unfold as WAND installs digital menu boards at Broadcom.


WAND Digital Menu Boards - Award Winning Creative

Check out some of the best work from WAND's Digital Menu Boards award-winning creative services team. From succulent chicken to mouth-watering burgers, WAND's creative team works hard to create amazing Digital Menu Boards that increase average ticket size and incite last-minute purchases.


In the restaurant Red Zone: Running the last 20 yards in the pick-up game

The success of mobile and online ordering can only be achieved when the digital strategy has an equally well-thought out plan to support pick-up or curbside delivery. Scott Marentay of Hyperactive, describes why outdoor digital signs should be part of the playbook.

Ask the experts: Have digital menu boards reached critical mass?

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Mobile payments continuing to grow in QSR

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ICXSummit: How to bring 'social proof' into your brick-and-mortar locations

Brick-and-mortar retailers and restaurants must find ways to bring “social proof” to their stores and technology may be the way to do it.

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Topic Center Sponsor:



LG offers award-winning LCD and plasma displays designed to engage the customer in a variety of venues. LG has new innovations that enable brighter displays, better interactivity, and an improved relationship between your business and your customers.


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