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Samir Zabaneh

Samir Zabaneh

A veteran in the payments industry, Samir Zabaneh was appointed as TouchBistro’s CEO in 2021 to lead the company’s evolution from a point-of-sale solution into a comprehensive restaurant management system of record. Under his leadership, TouchBistro continues to pursue growth by focusing on strategic partnerships and product innovation based on elevated experiences for restaurant operators and diners.

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Recent Contributions


Gen Z’s dining obsession and how LTOs can drive QSR success

by Samir Zabaneh — Chief Executive Officer, TouchBistro

Limited-time offers (LTOs) are a key strategy for QSRs to attract and engage Gen Z consumers, who are driven by digital trends, a fear of missing out and a…

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