A veteran in the payments industry, Samir Zabaneh was appointed as TouchBistro’s CEO in 2021 to lead the company’s evolution from a point-of-sale solution into a comprehensive restaurant management system of record. Under his leadership, TouchBistro continues to pursue growth by focusing on strategic partnerships and product innovation based on elevated experiences for restaurant operators and diners.
by Samir Zabaneh — Chief Executive Officer, TouchBistro
Limited-time offers (LTOs) are a key strategy for QSRs to attract and engage Gen Z consumers, who are driven by digital trends, a fear of missing out and a…
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