Nataly Kelly
Nataly Kelly
Nataly Kelly is Chief Marketing Officer at Zappi, a consumer insights platform for advertising, innovation, and brand insights. A multi-time author and longtime contributor to Harvard Business Review, her latest book is "Brand Global, Adapt Local. She is a former market researcher and Chief Research Officer, and previously served as VP of Marketing at HubSpot.
Recent Contributions
QSR’s end of 2025 playbook: 3 ways to overcome economic pressures, shifting consumer preferences
by Nataly Kelly — Chief Marketing Officer, Zappi
To overcome economic pressures and the changing perception of fast food as a budget-friendly option, QSRs should focus on promoting affordable meal deals…
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