Yum! Brands leads as part of UN World Food Programme

December 17, 2009

Pizza Hut parent Yum! Brands' World Hunger Relief effort with multi-Grammy Award winner Christina Aguilera as the campaign's global spokesperson has created…

Subway, MTV Networks forge digital marketing partnership

December 17, 2009

Subway and MTV Networks have forged a partnership to bring emerging artists, comedians and musicians to a wider audience through a digital marketing program…

Hardee's Biscuit Holes ad receives funniest commercial of 2009 honor

December 17, 2009

Hardee's recently took top honors for one of its commercials featuring the brand's Biscuit Holes menu itme. The Hardee's Biscuit Holes ad, titled "A vs. B,…

McDonald's Canada catches Olympic fever

December 17, 2009

McDonald's Canada is adding to the growing excitement leading up to the Vancouver 2010 Olympic Winter Games with the next phase of its multi-faceted platform…

'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a back seat to return-on-investment-based programs for regional chains.

Yum! Brands leads as part of UN World Food Programme

by

December 17, 2009

Pizza Hut parent Yum! Brands' World Hunger Relief effort with multi-Grammy Award winner Christina Aguilera as the campaign's global spokesperson has created…

Subway, MTV Networks forge digital marketing partnership

by

December 17, 2009

Subway and MTV Networks have forged a partnership to bring emerging artists, comedians and musicians to a wider audience through a digital marketing program…

Hardee's Biscuit Holes ad receives funniest commercial of 2009 honor

by

December 17, 2009

Hardee's recently took top honors for one of its commercials featuring the brand's Biscuit Holes menu itme. The Hardee's Biscuit Holes ad, titled "A vs. B,…

McDonald's Canada catches Olympic fever

by

December 17, 2009

McDonald's Canada is adding to the growing excitement leading up to the Vancouver 2010 Olympic Winter Games with the next phase of its multi-faceted platform…

'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a back seat to return-on-investment-based programs for regional chains.

Webinar: Specialty beverages-The trends driving the industry

As more Americans seek out healthy food options, restaurant operators are going to see a lot of activity surrounding consumers’ desires for healthful…

Subway again tops Entrepreneur's Franchise 500

December 16, 2009

Subway has once again been recognized as the leading franchise system. For the fifth time in six years, the chain has topped Entrepreneur's annual Franchise…

Book tells how Egg McMuffin inventor revolutioned QSR breakfast

December 16, 2009

Herb Peterson changed breakfast forever and revolutionized the quick-service industry in America with the invention of the ubiquitous Egg McMuffin breakfast…

Report: Franchises will grow slowly in 2010, need credit access

December 16, 2009

The 2010 economic outlook for the nation's franchise businesses forecasts a slow recovery with marginal increases in relating jobs, economic output and…

Lower catch limit on Alaskan pollock may impact QSRs

December 16, 2009

Quick-serve restaurants may have to switch sourcing for the whitefish used in their battered fish sandwiches in coming years, if the North Pacific Fishery…

Subway again tops Entrepreneur's Franchise 500

December 16, 2009

Subway has once again been recognized as the leading franchise system. For the fifth time in six years, the chain has topped Entrepreneur's annual Franchise…

Book tells how Egg McMuffin inventor revolutioned QSR breakfast

by

December 16, 2009

Herb Peterson changed breakfast forever and revolutionized the quick-service industry in America with the invention of the ubiquitous Egg McMuffin breakfast…

Report: Franchises will grow slowly in 2010, need credit access

by

December 16, 2009

The 2010 economic outlook for the nation's franchise businesses forecasts a slow recovery with marginal increases in relating jobs, economic output and…

Lower catch limit on Alaskan pollock may impact QSRs

December 16, 2009

Quick-serve restaurants may have to switch sourcing for the whitefish used in their battered fish sandwiches in coming years, if the North Pacific Fishery…

McDonald's USA to offer free Wi-Fi

December 15, 2009

McDonald's has been focusing on improving its dine-in experience for several years, beginning with an upscale redesign effort launched in 2006. Now the chain…