5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Yum! Brands recognizes supplier for KFC Go Cup package

June 13, 2014

Berry Plastics Group Inc. announced that it has been recognized by Yum! Brands for three separate Supplier Tracking Assessment and Recognition (STAR) awards.

Virginia Bojangles' named top franchised unit

June 13, 2014

The Bojangles' restaurant in Rocky Mount, Va., has won first place in the company's ShowBo Awards. To earn the recognition, the restaurant was evaluated on…

Mindshare, Empathica team up to offer customer experience data platform

June 13, 2014

Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity and mission…

HMSHost recognized for best airport QSR

June 13, 2014

HMSHost has been honored by the 2014 Moodie Food & Beverage Awards for Best Airport Fast Food/Quick Service Restaurant for 8 oz Burger Bar at Los Angeles…

NRA updates its Conserve Sustainability website

June 13, 2014

The National Restaurant Association has relaunched its Conserve website to include videos, case studies, best practices and more. The site was designed to…

Roy Rogers introduces ice cream floats

June 13, 2014

Roy Rogers Restaurants is offering dads a free combo meal today through June 15 to celebrate Father’s Day.

Coffee subscription app launched in NYC

June 13, 2014

A new mobile app called Cups, created by an Israeli startup company, has launched in New York City. According to the NRF, Cups has partnered with 4…

Arby's launches 'major' brand revitalization initiative

by Alicia Kelso — Editor, QSRWeb.com

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

White Castle’s mobile and kiosk pilots are driving higher check averages

The average check at White Castle's all-kiosk restaurant is 20 percent higher than its traditional restaurants.

Burger King's 'burgers for breakfast' fizzled out with guests

June 12, 2014

Burger King’s new “Be Your Way” tagline — its first change in 40 years — is causing positive reactions from consumers, according to new research from YouGov…

Dr. Smoothie Brands launches organic line

June 12, 2014

Dr. Smoothie Brands has introduced new Organic Smoothies, Powders and Vanilla Whey Protein. The company said in an announcement that the new product…

Wendy’s launches annual Father’s Day adoption fundraiser

June 12, 2014

Wendy’s is bringing back its annual Father’s Day Frosty Weekend — June 14 and 15 — in which participating restaurants will donate 50 cents from the sale of…

Franchise association files lawsuit against Seattle for $15 min. wage vote

June 12, 2014

The International Franchise Association and five franchisees filed a lawsuit in U.S. District Court in Seattle on Wednesday, seeking to block Seattle’s…

White Castle doubles up its Sliders for Father’s Day

June 12, 2014

As a Father’s Day promotion, White Castle is offering a limited-time only Bottoms Up Double Slider and Slider box with activities for the family. According to…

Poor sales force Long John Silver’s franchisee to close 16 stores

June 12, 2014

One Long John Silver’s franchisee suffered enough reputational damage from last year’s anti-transfat campaign that it is closing 16 of its 31 locations.

TCBY, Mrs. Fields plan 50 cobranded locations in Phoenix

June 12, 2014

Famous Brands International, parent company of TCBY and Mrs. Fields Cookies, has announced plans to develop at least 50 newly designed, cobranded Mrs.

Jack in the Box spices up its late-night menu

June 12, 2014

Jack in the Box today announced the launch of two new Ultimate Cheeseburgers — BBQ and Jalapeño Ranch — as well as a new addition to Jack’s Munchie Meal…

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.