McDonald's ad agency uses Boston University class in commercial

August 25, 2009

Students in a summer Boston University advertising class will be featured in a reality-based TV commercial for McDonald's that is scheduled to begin airing…

Church's Chicken buys 23 Mrs. Winner's stores in Tenn., Ky.

August 25, 2009

Burger King won't abandon value as it ramps up premium rollouts

August 25, 2009

Burger King anticipates its new batch broiler, which is expected to be in all U.S. stores by January 2010, to be "a game changer in the fast food hamburger…

Taking the guesswork out of an online campaign

Experts offer insights and tips on how to build a successful digital marketing program.

Value fails to improve Burger King's U.S. comps

August 24, 2009

The economic recession and heavy discounting by other quick-service chains has impacted Burger King's fourth quarter global comparable sales, Burger King…

Chick-fil-A kicks off college football season with giveaway

August 24, 2009

Chick-fil-A is again celebrating the start of the college football season with the the second-annual Chick-fil-A Kickoff football game by offering a free…

Jack in the Box launches instant-win for video game fans

August 24, 2009

Jack in the Box restaurants is hosting a new instant-win game targeting gamers. The new peel-and-reveal Jack's Big Rip-Off game features a variety of gaming…

Dunkin' Brands names two new SVPs

August 24, 2009

Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has made two key additions to the company's leadership team: Christine Deputy, senior vice…

Del Taco extends Arizona Cardinals sponsorship

August 24, 2009

Del Taco has extended its partnership with the Arizona Cardinals Football Club for a second year.   For Del Taco, the partnership allows the company to reach…

NPD reports global restaurant traffic down in Q1

August 24, 2009

Feeling the sting of a bleak global economy, consumers around the world cut back on visiting foodservice outlets in the first quarter of the year, according to…

KFC addresses inaccurate nutritional reports of test sandwich

August 24, 2009

KFC's Double Down sandwich, which has been in test in Providence, R.I., and Omaha, Neb., for several weeks, has received unprecendented attention, much of it…

Wendy's still leads, McDonald's gains in consumer perception

August 23, 2009

Wendy's continues to lead the top quick-serve burger chains in consumer perception as tracked by BrandIndex, according to a story by MediaPost/Marketing Daily.

KFC sandwich test draws worldwide attention

August 23, 2009

KFC's Unthink campaign apparently is not just about offering a better-for-you grilled bone-in product line. The chain may be poised to ask consumers to Unthink…

Krispy Kreme opens first store in Turkey

August 23, 2009

After announcing the franchise agreement last July, the first Krispy Kreme doughnut shop in Turkey has opened.   Franchisee Almana Yiyecek Ve Icecek San. Ve.

Hardee's puts fried bologna on the breakfast menu

August 23, 2009

Hardee's has taken a popular Southern favorite, the fried bologna sandwich, and transformed it into a new breakfast item. The Oscar Mayer Fried Bologna Biscuit…

El Taco Tote launches Coca-Cola's new Fanta Apple fountain option

August 23, 2009

Coca-Cola North America has launched its popular Fanta Apple soft drink as a fountain beverage option. Previously the refreshing, crisp apple-flavored beverage…

Sonic plans to expand in New York state

August 23, 2009

With Sonic getting a warm welcome in Northern markets, often pulling in three times the sales of stores that open in existing markets,  the chain is making a…

Online local search campaigns boost traditional marketing

Google is one search engine working with QSRs to craft targeted marketing with impressive test results.

Burger King takes on McDonald's Double Cheeseburger in target markets

August 20, 2009

McDonald's is taking a hit from competitors on all sides, it seems. First, Carl's Jr. unleashed the Big Carl as a bigger, more affordable version of McDonald's…

Dunkin' Donuts adds two new Coolatta flavors in some markets

August 20, 2009

Dunkin' Donuts has introduced two new fruit flavors to its popular line of Coolatta frozen slush drinks in a limited number of restaurants. Grape and…