Technology

Acrelec acquires OrderMatic

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December 6, 2021

Acrelec, a company reinventing the customer experience with a suite of end-to-end software and hardware solutions, has finalized the acquisition of Oklahoma City-based OrderMatic technology, according to a press release.

"Bill Cunningham, the founder of OrderMatic, was such a legend and talented engineer. I met highly skilled people when I first visited the company eight years ago," Jacques Mangeot, CEO of Acrelec, said in the release. "Like OrderMatic, we started in a garage. I am happy and proud that Acrelec now invests in OrderMatic so together we can continue Bill's legacy in drive-in technologies."

Founded in 1955, OrderMatic designs and manufactures drive-in technology solutions for quick-service restaurants. Widely known brands such as Dunkin', Subway, Sonic, Taco Bell, Pizza Hut, A&W, and Whataburger have all used OrderMatic solutions to enhance the customer experience.

"For over 60 years, America's voice has been delivered through OrderMatic audio in restaurants across every state of the USA," Paul Crawford, president and CEO of OrderMatic, said in the release. "We have done this successfully through uncompromising customer service and affordable pricing. Now, we look forward to enhancing our brand with the technological expertise and futuristic thinking that Acrelec has become synonymous with. Our customers will be delighted."

As part of the acquisition, Crawford and key team members will continue to work alongside Acrelec's team to enhance OrderMatic.

Acrelec counts over 80,000 installations around the world in 70 countries and nearly 1,000 employees, including two manufacturing plants and a 150-person software division.

In 2016, Acrelec acquired Pittsburgh-based HyperActive Technologies, a tech innovator in order confirmation boards and drive-thru service timers. That technology, along with OrderMatic, is part of the growing ecosystem of solutions Acrelec Americas offers restaurants.

"The OrderMatic team, products and legacy will accelerate Acrelec growth in the U.S.," Thibaud Denolle, Acrelec's innovation and marketing director, said in the release. "This acquisition is one more step in our effort to enhance our smart-store eco-system of solutions that increase customer engagement, improve operations, and optimize efficiencies."

The companies are working on plans to integrate software and services and elevate audio automation systems to optimize the customer experience.