After Hurricane Irma, Krystal brand bounces back in Southeast

Krystal, one of many restaurant brands in the Southeast seriously affected by Hurricane Irma last week, has announced that all of its locations in Georgia, Alabama and Florida that were shuttered by the storm have reopened as of Monday. 

In a news release, the chain said that many of its restaurants in those states were closed due to mandatory evacuations and power outages that affected a large portion of the region. Due to the outages, many grocery store shelves have been emptied by customers seeking to restock refrigerators.

"Although the storm has passed, we know finding food is still a bit of a hassle as people try to rebuild and recuperate," Joe Artime, Krystal director of brand activation, said in the release. "Trying to get our restaurants open as quickly as possible to give guests who need a fresh, hot meal has been our focus."

With more than 350 restaurants located throughout 11 states in the Southeast, the 80-plus-year-old brand is a well-known stop for communities in good times and bad. And, over the decades, many Krystal locations have seen severe weather events and know how to survive and help their communities do so as well, the release said. 

"The South is our home and we're proud to be able to serve our communities during the best and worst of times," Artime said in the release. "We know there is a need for a return to normalcy and this is the first step in that direction. Guests, once again, can continue to look to us to satisfy their Krystal craving any time at values they can count on."


Topics: Operations Management

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