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Aguilera, Ali create Yum! supported PSA for Haiti relief
January 27, 2010
The Yum! Brands Foundation is underwriting a public service announcement featuring global humanitarian and sports icon Muhammad Ali along with multi-Grammy Award winner Christina Aguilera to help the United Nations World Food Programme (WFP) Haiti relief efforts. The new PSA featuring Ali and Aguilera will appear internationally on television and online.
Donations raised through Ali and Aguilera's PSA, highlighting a text message and online campaign, will go directly to support WFP's efforts to get food to earthquake survivors in Haiti.
Aguilera serves as the global spokesperson for Yum! Brands' World Hunger Relief campaign, the world's largest private-sector, hunger-relief effort, spanning 110 countries and 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W restaurants. The initiative raises awareness, volunteerism and funds for WFP.
"We want to thank Muhammad Ali and Christina Aguilera for helping us raise funds for the United Nations World Food Programme and feed hungry people in Haiti," said David Novak, chairman and CEO, Yum! Brands Inc. "As a company with a huge heart, we believe it is our responsibility to help the people of Haiti rebuild their lives."
Yum! previously announced that it is directing $500,000 from its World Hunger Relief global effort to help WFP provide food for earthquake victims, and the Yum! Brands Foundation is matching all global Yum! employee donations up to a system-wide total of $500,000.
WFP has launched a $279 million relief operation to reach 2 million Haitians as well as provide logistical and telecommunications support to the entire humanitarian community. Since the earthquake struck, WFP has been streaming humanitarian assistance into Haiti, opening up air, sea and land corridors.
The 30-second PSA with Aguilera and Ali was produced by DraftFCB in Chicago.
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