Airports increasing mobile-ordering capabilities
Airport restaurants across the U.S. are increasing their mobile order-ahead capabilities thanks to a partnership between LevelUp and Grab, an airport e-commerce platform. The combined platform enables travelers to use their mobile devices to place orders ahead of arrival, according to a company press release.
Hundreds of menus from popular airport restaurants like Chili's, Einstein Bros. Bagels, TGI Fridays, Wolfgang Puck Express and others are now easily accessible to millions of travelers who are looking for the speed and convenience of ordering ahead before their flight, Matt Colfax, strategic partnerships manager at LevelUp, said in the release.
"With more than 719 million domestic passengers passing through airports in 2016, restaurants and other food kiosks in airports are some of the most logical venues to support mobile order ahead," he said. "Travelers want to enjoy a made-to-order meal, but they often do not have time to wait in line or wait for food to be prepared. This partnership is just another stepping stone in making technology and apps work to make consumers lives easier in any possible area."
Travelers aren't the only ones benefiting from the new partnership. Restaurants on Grab's platform now have exposure to massive audiences of new customers through LevelUp's network of partners, including Facebook, Chase Pay and Yelp, among others. LevelUp's user base has come to expect convenience, speed and flexibility while interacting with restaurant brands across the country, giving Grab an extremely targeted potential user base, Grab Chief Experience Officer Jeff Livney, said in the release.
Additionally, Grab's technology integrates with restaurant POS systems like NCR Aloha and Oracle Micros giving restaurants a seamless integration to enable mobile order ahead.
"We are excited by the continued growth of the Grab platform with new partners like LevelUp," Livney said. "Together we can reach busy travelers on the go while improving the airport experience and reducing anxiety on the day of travel."
Mobile order ahead through LevelUp and Grab is available at hundreds of restaurants in 25 airports and growing.
Topics: Online / Mobile / Social