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Analysts question Wendy's move to older target group
October 5, 2008
Brandweek: With the sale to Triarc now complete, Wendy's is moving its focus to adult consumers and on its quality products. Analysts say moving away from the 18- to 24-year-olds segment is risky. The chain is trying to overcome flat sales each of the past three years as the chain changed its brand messaging annually as well.
Read also, Triarc has work ahead to turn around Wendy's.
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