April 24, 2013
Arby's has introduced the new King's Hawaiian Roast Beef sandwich for a limited time. The sandwich is made with one-third more roast beef and is served on a King's Hawaiian bun, which features a sweet taste to complement the savory toppings.
The launch comes at a time when many QSRs are experimenting more with nontraditional breads, from Wendy's flatbread to Cousins and Blimpie's pretzel bread.
Read more about food and beverage launches.