News

Arby's jumps into gamification for orange cream shake launch

May 14, 2014

Arby’s is jumping into gamification again, this time for the return of its orange cream shake. The game is available via the brand’s Facebook page and features a galaxy theme, where players can explore “Orange Cream planets,” and play to reach a new leg of the galaxy they are tasked to save from “the robot menace.”

“Travel each new orange-flavored environment to save the ice cream from Spinston, and collect even more Sprinkletonium along the way,” the site said.

The company first experimented with gamification through its social media channels last year with its Reel Big fish sandwich launch.