News

Arby’s new jingle focuses on roast beef

March 8, 2011

Arby’s has launched a YouTube production to coincide with its new advertising campaign “It’s Good Mood Food,” launched earlier this month.

The chain teamed up with Parry Gripp, a singer-songwriter with many original jingles featured on YouTube, to release its new theme song/video titled “Do You Like Roast Beef?”

The Gripp-produced music video features cartoon versions of Arby's signature menu items, including a roast beef sandwich, curly fries and Horsey Sauce, Arby's Junior, a dancing Arby's hat, along with bright graphics and a colorful cast of characters. The special animation was created by Nathan Mazur.

The theme song featured in the music video is also available as a free ring tone on Amazon.

"We are very excited to work with Parry Gripp to spread the word about our new campaign," said Bob Kraut, senior vice president of advertising and marketing communications, Arby's Restaurant Group Inc.  "I think it's hard not to come away feeling good about Arby's after seeing the video."

Check out the new “Do You Like Roast Beef?” jingle and tell us what you think: