News

Arby’s offering anniversary deal on classic roast beef

July 19, 2011

Arby's 50th anniversary is July 23, and to mark the occasion the chain will offer customers its signature sandwich, the Classic Roast Beef, for 64 cents with the purchase of a 22-ounce drink.

To receive a coupon necessary to cash in on the deal, customers need to "like" Arby's on Facebook.

The Classic Roast Beef sandwich features slow-roasted roast beef piled on a toasted sesame seed bun.

"For nearly 50 years, Arby's has offered a variety of sandwiches, signature sides and shakes that put people in a good mood," said Bob Kraut, senior vice president, Advertising & Marketing Communications, Arby's Restaurant Group Inc. "We're excited to celebrate our anniversary by giving people a chance to try the sandwich that started it all at this special price."

Nearly 50 years ago, two brothers from Ohio – Forrest and Leroy Raffel – wanted to open a quick-service restaurant that served something other than burgers and fries. Their vision came to fruition with the opening of the first Arby's on July 23, 1964.

The first Arby's, in Boardman, Ohio, had just 10 seats and was shaped like a Conestoga wagon. In addition to the Classic Roast Beef sandwich, potato cakes and Jamocha shakes are two other original menu items that remain among the most popular today.