July 27, 2016
If you hear some hooping and hollering down in Georgia today, it's probably coming from Arby's headquarters, where the reinvigorated brand is celebrating its 23rd consecutive quarter of same-store sales growth, including 14 straight quarters of industry out-performance. The chain said in a news release that its U.S. same-store sales growth was 3.7 percent, three times higher than a representative sample of large QSR chains. The two-year, same-store sales growth for the chain was 11.3 percent.
"In the second quarter we added three successful LTO sandwiches to our permanent menu — the loaded Italian and beef-and-turkey gyros," said Arby's CEO Paul Brown in a report today about the quarterly results. "These premium sandwiches promoted alongside our affordable, high-quality sliders continues to reinforce our meat-focused approach at a range of price points that's clearly resonating with guests.”
Growth was driven by transactions, Brown said. The quarter also saw the announcement of the chain's first international expansion in six years. Over the next seven years, Franchisee Kharafi Global will open 25 locations in Kuwait and Saudi Arabia, and the chain sees potential for more than 6,000 restaurants in the U.S.,a huge increase to its current 3,204 restaurants.
Some of the highlights of the quarter that just ended, include:
• Industry-leading guest satisfaction: The American Customer Satisfaction Index report found that Arby's level of guest satisfaction chain-wide grew 8 percent this year over the previous one — second only to one other surveyed chain in the limited-service restaurant category.
• New chain-wide corporate social responsibility initiative:The system-wide program aims to empower youth, as well as employees, while reducing energy and water consumption and heightening food quality.
• eLeague collaboration with Turner Sports and WME | IMG:eLeague is a multi-platform eSports league on TBS weekly that taps into 100 million e-sports and gaming loyalists worldwide.