News
Arby's runs All-Natural Chicken 'sports' promotion
April 4, 2006
ATLANTA — Arby's teamed up with the National Sportscasters and Sportswriters Association (NSSA) to create a list of Greatest Athletes. NSSA members were asked to identify their top natural athlete picks based on the individual's true natural athletic ability. There were no guidelines regarding the gender, era or sport for the athlete submissions, according to a news release.
Finalists include: Muhammad Ali, Lance Armstrong, Jim Brown, Wilt Chamberlain, Babe Didrickson-Zaharis, Bo Jackson, Michael Jordan, Jesse Owens, Deion Sanders and Jim Thorpe.
"These athletes, as selected by NSSA members, represent the finest natural athletic achievement and ability in the history of sports," said Debbie Pike, chief marketing officer, Arby's Restaurant Group Inc. "The Greatest Natural Athlete poll is a wonderful way to recognize that natural is better. We believe these athletes do just that."
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