News

Arby's signature Horsey Sauce now available by the bottle

November 1, 2013

Arby's signature sauces, including Arby's Sauce and Horsey Sauce, are now available by the bottle nationwide at Arby's restaurants for a limited time.

To celebrate the launch of the bottled sauces during Halloween season, Arby's has launched a "Saucepocalypse" marketing campaign. Arby's turned fans' Saucepocalypse stories into 50's-style horror movie posters that are now viewable on the brand's Facebook and Twitter channels.

"We know from social media that our fans hate running out of sauce," said Josh Martin, social media manager at Arby's Restaurant Group Inc. "Some even hoard packets and keep a back-up stash at home. We're hoping our new bottled sauces make it that much easier to enjoy Arby's signature flavors anytime you want."

Leading up to Halloween, Arby's used Facebook and Twitter to gather fans' "Saucepocalypse horror stories." Fans responded with stories ranging from eating mom's dry meatloaf to showing up at a barbecue where there's no sauce. The best stories were then sent to the London-based illustrator duo The Red Dress — comprised of artists Olivia Chancellor and Ollie Bland — who turned the stories into movie posters. A conversation also took place via social media using the hashtag #Saucepocalypse.

The campaign was created in partnership with Arby's ad agency, CP+B.

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