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Ask the Experts: What pitfalls should brands avoid when implementing a one-day giveaway?
May 21, 2009
As brands compete for an increasingly limited share of consumers' dining dollars, one-day product giveaways are being used more frequently to add the perception of value. But such a promotion must be done right to have a lasting effect. Linda Duke, CEO of Duke Marketing, explains the pitfalls operators must avoid in order to execute a successful giveaway promotion.
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