News

Auntie Anne's new baking kit hits Target shelves

November 7, 2013

Auntie Anne's Pretzels has entered into an agreement with national retailers Target and Michael's, to carry its newly designed Pretzels & More Homemade Baking Mix.

The Homemade Baking Mix can create soft pretzels, pizzas, appetizers, gourmet breads, breakfast pastries and more. More than 40 Homemade Baking Mix recipes are available at auntieannesrecipes.com.

While the Homemade Baking Mix has been available for purchase at a variety of retail locations, including select Walmart locations and participating Auntie Anne's stores, consumers will now notice a packaging redesign intended to communicate the product's versatility, according to a news release. Images showcase baked creations including Pretzel Dogs and Monkey Bread, and a buy one, get one coupon is also available on the box. The new packaging was created by marketing communications agency Tad Ware & Company.

"Our packaging redesign, partnered with our increased presence in Michael's and select Target locations, will undoubtedly bring our Homemade Baking Mix to a whole new collection of baking enthusiasts. As more consumers experience the array of homemade mix uses, we anticipate continued growth with our distribution," said Matt Simon, director of marketing with Auntie Anne's.

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