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Auntie Anne's to celebrate 'National Pretzel Day'

In celebration of National Pretzel Day (April 26), Auntie Anne's is offering guests who sign up for the brand's "My Pretzel Perks" app the choice of one free pretzel.

March 29, 2016

In celebration of National Pretzel Day (April 26), Auntie Anne's soft pretzel franchise is offering guests who sign up for the brand's "My Pretzel Perks" app the choice of one free Original or Cinnamon Sugar Pretzel, redeemable on National Pretzel Day, Tuesday, April 26, through Sunday, May 1, according to a company press release.

Five app users will also be selected at random to receive free pretzels for a year. The winners will be announced on National Pretzel Day. Customers must download "My Pretzel Perks" app users before 11:59 p.m. ET Monday, April 25, for their chance to win.

"We're thrilled to kick things up a notch this year for National Pretzel Day to show our amazing and loyal fans just how much they mean to us," said Heather Neary, president of Auntie Anne's. "Sharing simple goodness is at the core of everything we do all year long, and we're excited to be able to spread joy on a grander scale for this very special occasion."

The "My Pretzel Perks" app is available for download for free in the Apple App Store and the Android Google Play Store. Through the app, users earn 10 points for every $1 spent at any Auntie Anne's location. The points can then be redeemed for free pretzels and signature Auntie Anne's items. "My Pretzel Perks" loyalty members also receive free pretzels on their birthday and information about new products, the release stated.