News

A&W Canada pulls in $1.45M for multiple sclerosis support

August 30, 2013

A&W Food Services of Canada Inc. announced that its 5th annual Cruisin' for a Cause, held last week, raised more than $1.45 million in support of the Multiple Sclerosis Society of Canada and its programs. In total, Cruisin' for a Cause has raised more than $5 million throughout the past five years to help those living with MS in communities across the country.

During this year's Cruisin' for a Cause, the top three fundraising restaurants, each raising more than $20,000, are located in Alberta. Leading the pack is an A&W in Grande Prairie, which raised $24,636, followed by two locations in Fort McMurray, raising $23,074 and $22,359.

A&W restaurants across Canada helped raise funds through the sale of cut-outs, customer contributions, and donations of $1 from every Teen Burger sold. Cruisin' for a Cause (or le Rendez-vous A&W pour stopper la SP as it is known in Quebec) raised both funds and awareness of multiple sclerosis through a variety of events including classic car gatherings, retro music, A&W Root Beer chugging contests, car hop service and car hop relay races, car washes and Great A&W Root Bear visits.

Read more about cause marketing.