Technology

A&W leverages PAR Data Central's Enterprise Reporting & Analytics module

March 27, 2024

A&W Restaurants has selected ParTech Inc.'s PAR Data Central's for Enterprise Reporting and Analytics to leverage solutions to drive growth and innovations across its brand, according to a press release.

"A&W has grown to need an extra layer of insights across the organization that is maintenance-free, reliable, accurate, and fast," Brett Allan, senior director of IT and analytics at A&W Restaurants, said in the press release. "PAR Data Central's Enterprise Reporting & Analytics module allows us to get a high-level picture for our Restaurant Support Center to understand what factors are driving the business."

A&W leverages both PAR Brink POS and Par Data Central, illustrating the brand's embrace of the Operator Cloud concept. A&W maximizes operational efficiency and gains actionable measurements into key metrics.

"With Data Central, we are equipped to unlock new opportunities for growth and innovation based on robust, data-driven insights," Betsy Schmandt, president and COO of A&W Restaurants, said in the press release. "The partnership exemplifies our commitment to providing our teams with the most advanced tools available in the industry."

"We're excited to expand our partnership with A&W with the addition of Data Central to Brink POS," said Savneet Singh, CEO of PAR Technology. "Leveraging these products will drive insights at A&W with our better together strategy."

A&W operates more than 900 restaurants in the U.S. and Asia.