News

Baskin-Robbins cools off with charity campaign

July 1, 2016

Baskin-Robbins is celebrating National Ice Cream Month in July with the launch of Polar Pizza, a donation program to support the United Service Organizations and the introduction of a new ice cream flavor, USO Patriot Pop, according to a company press release.

The program and new ice cream flavor honor the military nonprofit's 75th anniversary and commitment to supporting the nation's military. Baskin-Robbins is also introducing a new July flavor of the month, OREO Birthday Cake, and offering a sweet waffle cone upgrade promotion.

"National Ice Cream Month is our favorite month of the year, and this July we're celebrating the joy that ice cream brings to people's lives in a number of ways," said Carol Austin, vice president, marketing, for Baskin-Robbins. "We're so excited to introduce ice cream lovers nationwide to our Polar Pizza, which is a completely customizable ice cream treat they can enjoy with friends and family like a pizza.

"Additionally, we're honored to help celebrate the USO's 75th anniversary with our special USO Patriot Pop flavor and to support military service members and their family members on National Ice Cream Day through our donation program."

National Ice Cream Day is Sunday, July 17, and Baskin-Robbins will celebrate nationwide by donating 75 cents from every ice cream float sold to the USO in honor of its 75th anniversary.