News

Baskin-Robbins drops franchise fee for vets

October 24, 2017

Baskin-Robbins is opening a shop next year in Lansing, Michigan, with FranchiseeTA Treats, LLC, led by husband-and-wife team Tom and April English. 

"We are thrilled to be joining the Baskin-Robbins team to help expand the brand's presence and share our passion for its iconic 31 flavors throughout the greater Lansing area," said Tom English, who worked for years in the public sector, serving in law enforcement, as a cabinet secretary and as a judge, in addition to completing a tour of duty in Afghanistan. "Our affection for the brand is a longstanding family tradition, and after speaking with a number of Baskin-Robbins' franchisees across the country, we knew that this was the right place for us to start our new business venture. We look forward to providing the local community with a variety of delicious treats for years to come."

Baskin-Robbins continues to add more military veterans to its U.S. franchisee base via an incentive program offering a free initial franchise fee, a $25,000 value, for a veteran's first shop. It also heavily discounts royalty rates for the first five years that the store is open, according to the release.

"Our strategy for continued growth includes passionate franchisees who provide a high-level of customer service to our guests every day, and we are thrilled to be welcoming another military veteran such as Tom English to join our team and expand the brand even further throughout Michigan," Grant Benson, CFE, senior vice president of franchising and development, Dunkin' Brands, said in the release. "Our hard-working and dedicated franchisees bring our brand, products and promotions to life each and every day and have been essential to our growth, which has solidified our position as a leader in the quick service and ice cream sectors."