News

Baskin-Robbins filling international spots

January 11, 2011

In support of its international growth plan, Baskin-Robbins has appointed Paul Reynish as chief marketing officer of B-R International and Jo-Ming Tung as managing director of Greater China.

Additionally, Ian Martin has been named general manager of Australia/New Zealand.

All three will report to Srinivas Kumar, president and chief brand operating officer for Baskin-Robbins Worldwide.

Reynish will head up marketing outside of the United States, as well as oversight and management of the brand in Korea and Japan.

He most recently served as CEO of the Subway International Franchisee Advertising Fund, and also worked as marketing director of Burger King in the Asia Pacific, U.K. and Ireland markets.

Tung is responsible for working with franchisee and licensee partners to grow the brand in China, providing support for their operations, marketing and supply chain activities.

He joins Baskin-Robbins from YUM! Brands where he served as general manager, Eastern China, supporting Pizza Hut.

"Baskin-Robbins is thrilled to add three new food and beverage industry leaders to support and lead our international field teams and our franchisees in these priority markets," said Kumar. "We are delighted to announce these appointments, each bringing a wealth of experience to support our plans to grow the Baskin-Robbins brand internationally and to enhance support for our franchisees around the world."

Baskin-Robbins has more than 6,000 retail shops in 33 countries.