Baskin-Robbins 'freaks' out on Ice Cream Day

Sunday, for the ice cream-ignorant, is National Ice Cream Day, and Baskin Robbins is using it as the launch pad for Freak Shakes. The LTO runs through the end of the month, according to a press release, which said the trio of concoctions include: 

  • Unicorn, which likely looks like a liquified Lisa Frank notebook with its cotton candy shake, scoop of that ice cream flavor, Charms fluffy stuff cotton candy, Airhead Xtreme Rainbow Berry Sweetly Sour Candy strips, sugar cone, cherry, rainbow sprinkles, marshmallow garnish and whipped topping for the maximum dental insult.
  • Oreo 'n Cookies including an Oreo Cookies 'n Cream milkshake with a scoop of that ice cream flavor, hot fudge drizzle, whipped topping, Cookies 'n Cream Polar Pizza slice, sugar cone, cherry and Oreo pieces. 
  • Donut Shop, including A Jamoca Almond Fudge milkshake with a scoop of that ice cream, hot fudge, whipped topping, powdered and chocolate Dunkin' Donuts munchkins, frosted sprinkles doughnut, sugar cone, cherry and rainbow sprinkles.

Customers downloading the chain's mobile app Sunday will receive coupons and offers, according to the release.

Topics: Coffee/Bakery/Donut, Marketing

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