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Baskin-Robbins kicks off summer, 65th birthday with LTO flavor

July 1, 2010

Baskin-Robbins is offering customers a chance to celebrate summertime fun this month — and its 65th birthday — during National Ice Cream Month. The celebration includes Baskin-Robbins' bringing back an ice cream flavor ideally suited for all kinds of celebrations, America's Birthday Cake. The limited-time only flavor is available the entire month of July and offers ice cream lovers the chance to savor the flavor of an ice cream loaded with an irresistible cake taste.

The commemorative flavor features strawberry and cake-flavored ice creams with confetti-topped cake pieces swirled with a blue whipped cream ribbon. The America's Birthday Cake ice cream is available in a cup, on a cone, as a 31 Below or in any of Baskin-Robbins' classic sundaes.

Baskin-Robbins also is celebrating its 65th birthday with contests, trivia and more flavor news. Updates will be posted on the Baskin-Robbins Facebook page or its Twitter feed, @BaskinRobbins.