News

Baskin-Robbins launches tie-in with The Amazing Spider-Man 2

April 1, 2014

Leading up to the May 2 premiere of The Amazing Spider-Man 2, Baskin-Robbins, in collaboration with Sony Pictures, has launched a variety of promotions inspired by the film franchise. Among these are the April Flavor of the Month — The Amazing Spider-Man 2 ice cream.

"We are excited to help bring the buzz and excitement of The Amazing Spider-Man 2 to Baskin-Robbins guests nationwide through our collaboration with Sony Pictures," Dunkin' Brands' president of Global Marketing and Innovation John Costello said in a news release. "It's a great way to kick off the summer ice cream and movie seasons. We hope guests will swing into our restaurants to try our delicious frozen treats inspired by The Amazing Spider-Man 2, and also take part in our three-day Scoop Fest promotion and Amazing Scoop Fest Contest."

The promotional tie-in includes the following limited-time menu offerings:

• The Amazing Spider-Man 2 Ice Cream – Red and blue vanilla-flavored ice cream with a dark chocolate web and popping candies.
• The Amazing Spider-Man 2 Ice Cream Cake – Featuring The Amazing Spider-Man's illuminated eyes that appear lit up with Electro's bolts, the release said.
• Electro's Milkshake –Made with The Amazing Spider-Man 2 ice cream.

Amazing Scoop Fest Contest

Also as part of the Spider-Man promotion, Baskin-Robbins has launched a contest to give fans the chance to win prizes. The contest runs now through April 24.

Fans who take a photo of their best Spider-Man pose and tag their photo on Instagram or Twitter with the special hashtag #BRHero, will have the chance to win. Twenty-one daily prizes winners will be selected from entries received from April 2-22.

In addition, the three entrants who receive the highest scores during the entire contest period will each receive a grand prize of an autographed poster and script from The Amazing Spider-Man 2, and Baskin-Robbins ice cream for a year.

Scoop Fest

Also, from April 22 through April 24, participating Baskin-Robbins shops nationwide will kick off the summer movie and ice cream seasons with a three-day Scoop Fest promotion. Guests can take advantage of one of these Scoop Fest deals, including:

• $1 for a Single Scoop (2.5-ounce scoop)
• $2 for a Double Scoop (4-ounce scoops)
• $3 for a Triple Scoop (4-ounce scoops)