Marketing

Baskin-Robbins partners with jewelry designer for signature charm necklace

Photo: Baskin-Robbins

July 24, 2024

Baskin-Robbins has partnered with jewelry designer Susan Alexandra for a charm necklace, according to a press release.

The necklace features three charms crafted to resemble iconic favorites from the ice cream brand, including a scoop of Cotton Candy ice cream cone, the brand's signature Cappuccino Blast and a pink spoon.

Each order comes with a gift card for Baskin-Robbins.

"We are thrilled to collaborate with Susan Alexandra to bring this charming collection to life," Jerid Grandinetti, vice president of marketing and culinary at Baskin-Robbins, said in the press release. "National Ice Cream Day is a time to celebrate the joy that ice cream brings to people of all ages, and what better way to commemorate it than with a beautiful piece of jewelry that captures the essence of our beloved brand."

The necklace is available at susanalexandra.com as well as her store in New York City. A limited quality is available.

Baskin-Robbins is owned by Inspire Brands.