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Baskin-Robbins turns to Twitter for Halloween promo

October 28, 2014

Baskin-Robbins has partnered with The Hershey Company for its new Spooktacular Twitter sweepstakes. All week, fans will have the chance to win a $50 Baskin-Robbins gift card and free Heath Bars for a year.

To win, followers need to tweet their responses to Halloween-themed questions posed @BaskinRobbins, using the hashtag #TrickBRTreat.

Baskin-Robbins is also celebrating the Heath Bar with its Heath 31 Below offering – vanilla soft serve blended with Heath Bar candy pieces. The brand is also currently featuring a Pumpkin Patch Cake and Fall Harvest Roll Cake.