News

Ben & Jerry's truck tour hits the road to promote Greek fro-yo

May 7, 2013

Ben & Jerry's Truck Tour will be serving the brand's Greek frozen yogurt throughout Los Angeles through June 10. The truck will visit local businesses, movie production studios, non-profits and community gatherings.

Twitter fans can have the Ben & Jerry's truck come directly to their home or office by Tweeting @BenJerrysWest. The L.A. Truck Tour is coordinated by Jana Steele and Dan Bookmiller. They will be serving offerings from the Greek fro-you line including Liz Lemon, Raspberry Fudge Chunk and Banana Peanut Butter.

Also, through May 24, another Ben & Jerry's summer scoop truck will be offeing free Greek fro-yo in the Tampa, Fla., market.

The truck coordinators for this area are Terrance Kelly and Emmanuel Mosqueda.

Read more about marketing and promotions.