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Benbria's Loop 'Guest Engagement' now brand standard for A&W Canada

Benbria, a provider of mobile messaging and guest-engagement software, has become the brand standard for A&W Canada.

April 11, 2016

Benbria, a provider of mobile messaging and guest-engagement software, has become the brand standard for A&W Canada. All 856 A&W Canada restaurants will soon be operating the Loop Kiosk "Guest Connect" Engagement solution.

The solution allows for restaurant guests to provide real-time information on the quality and service of their experience using a kiosk or via their personal mobile device. The feedback from the guest is immediately shown on a scoreboard within the restaurant, which management and employees use to gauge their performance based on key QSC-focused operational metrics. Currently, 50 percent of A&W corporate-owned and franchised stores in Canada operate the Loop Kiosk "Guest Connect" Engagement solution.

"This is a pivotal point for our relationship with Benbria," said John Pigeon, manager, GX Implementation with A&W Food Services of Canada Inc. "Benbria's commitment and level of collaboration with our organization was a major factor in making this decision and has helped us to create a better conversation with our Guests about what they want from our restaurants and how we can best serve them."

Over the past three years, A&W Canada has been using the Loop Kiosk "Guest Connect" Engagement solution to provide customers with a medium to voice concerns and opinions on the experience. To date, more than 15 percent of A&W customers are using Loop to provide input.

"A&W Canada has been a wonderful partner to work with and we are honored to be their brand standard," said Andrea Baptiste, CEO of Benbria. "Their commitment to service quality and motivating team members to continuously improve their product and overall customer experience is something we admire and strive towards within our own business."